In 2011 I moved to Amsterdam for my first design job. I worked in a small studio dedicated to fine craft and Italian furniture. In 2014 I graduated from the renowned ‘design products’ MA (RCA), with a dissertation on open design.

Since then, I have worked for a handful of London-based consultancies until establishing myself as a freelancer in mid-2021. Currently based in Tokyo, Japan.

Consultancy work taught me product strategy, user experience and how to work with diversity.

→ If you’re interested in my commercial work, please get in touch. 

Design ethos:

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Become a specialized generalist.

Know the tools of your trade while you explore tangents, enhance your skills and ask questions.

Design is a humanist profession.

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Appeal to all senses.


We live in a visual-first culture. However, tangibles should be graceful beyond their surface.

Look for umami.

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Work inside & outside the screen.
 

Hyper reliance on renders is making us numb. Quick physical mockups are incredibly insightful while shaping things.

Always ask for material samples.

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Practice playful pragmatism.
 

Make things work while they make you smile.

:)

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